A new digital tool, developed and tested by more than 30 major companies, has been launched to provide firms of any size with a comprehensive picture of how ‘circular’ their operations are.  
 
The Circulytics tool, developed by the Ellen MacArthur Foundation, aims to support a company’s transition away from the current ‘take, make, waste’ linear economy to a circular economy, by measuring to what extent it has achieved ‘circularity’. 
 
The freely-available resource has been designed to support users regardless of their industry, complexity or size. Users are provided with insights and analysis on opportunities for innovation, and are able to track their progress and see where they lie in relation to their industry.  
 
Andrew Morlet, chief executive of the Ellen MacArthur Foundation, explained: “Over the past ten years, our work has helped to show the circular economy is not only a multi-trillion-dollar economic opportunity but a vital part of the solution to some of the biggest challenges we face today, including climate change and environmental damage. 
 
“Many businesses are starting to embrace this opportunity, but for the transition to happen at scale and speed they need accurate data and clear analysis. Our ambition for Circulytics is to help any business, in any industry, anywhere in the world, recognise and unlock the potential of the circular economy.” 
 
The Ellen MacArthur Foundation has previously developed other online tools to help businesses, including a Circular Design Guide and ResCoM, a decision-making tool and methodology to support manufacturers in the transition to ‘closed-loop’ industrial systems.  

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